SERDAL HOLDING MAKES STRATEGIC INVESTMENT IN ASB DEVELOPMENTS

Serdal Holding takes strategic equity position in ASB Developments along with the appointment of two Directors to the ASB Developments board.

Serdal Holding, the Abu Dhabi headquartered Holding Company established and chaired by His Highness Sheikh Hamdan Bin Sultan Bin Hamdan Al Nahyan, today announced its investment into ASB Development Holdings LLC, where ASB will be rolling-out a select pipeline of strategic real estate development projects which ASB has identified, with the backing of a structured bond programme established and managed by ASB Capital (Luxembourg).

Benefitting from over 20 years’ experience in real estate project origination, evaluation and management, the ASB team has spent the last nine months sourcing and vetting prime projects that, when combined into a development portfolio, provide a commanding opportunity for investors in to niche real estate projects in Asia, United Kingdom and the Caribbean.

This strategic investment by Serdal Holding and the appointment to the ASB Developments board of two industry and market veterans from Serdal, will both strengthen and broaden the already significant experience of the ASB team at a strategically and operationally important time as ASB commences the roll-out of its exciting pipeline of niche projects.

Mr Bruce Philp, Managing Director and co-founder of ASB Developments commented “the support and backing of Serdal Holding elevates both our profile and the corporate and operational strength of the business as we roll-out a number of exciting and niche real estate development projects which are financed via the high-yield structured bonds from ASB Capital, backed by the real estate assets and projects”.

Mr Ali Abdulla Ali Saeed Al Mazrouei, Group CEO at Serdal Holding commented “we are delighted to be joining the talented and dedicated team at ASB Developments and assisting them in strengthening their strategic and operational team, and to be delivering our support to a strategy which we see as commanding and exciting from both an investor and consumer perspective. This strategic investment strengthens and expands both our recently launched Real Estate development business, whilst also further growing our presence in the international Real Estate sector”